Case - Cactus Club

Recommendation:
Content
§ Some of the pages do not have any Tag and description. It will lose opportunity to be discovered. It needs keywords strengthen.
§ SEO Changes – Page by Page
§ Page: http://www.cactusclubcafe.com/menus/food (Contract)
Context:
§ Redesign the layout is not necessary. Update the information in a time manner. They come once and then they know everything. They will not come again.
Make the site more functional; for example,
§ Add community system to enable users-to-users communications.
§ Add FAQ section to its website. Add online service, such as online assistance – email response
§ Create multilingual website: satisfy more ethic groups.
§ Strengthen advertising coverage in Google AdWords
Using Google AdWords , which is main pay-per-click suppliers
Budget
It will be based on the web traffic increasing.

Traffic Rank

The traffic rank is based on historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach).
Reach measures the number of users. Reach is typically expressed as the percentage of all Internet users who visit a given site. Page views measure the number of pages viewed by Alexa Toolbar users. Multiple page views of the same page made by the same user on the same day are counted only once. The page views per user numbers are the average numbers of unique pages viewed per user per day by the users visiting the site.

Google Page Relevance (GPR)

Google Page rank is an algorithm used by Google to give ratings to web pages. Page rank relies on ILQ (Incoming Link Quality) to assign this rating. In layman terms, the quality and the number of sites which link to a web page. The higher the quality (page rank) of your incoming links, the higher your Page rank will be. Page rank of a site can be between 0-10, 0 being the lowest and 10 the highest Page rank a site can get.

Search Engine Registration

This shows if your site is included in search engines’ database.

Search Engine Saturation

Search Engine Saturation simply refers to the number of pages a given search engine has in its index for your website domain. Not all search engines report this information but enough of them do to create some meaningful benchmarks for your search engine marketing campaigns. Check your Search Engine Saturation levels and compare your website to competitors on a regular basis to see if your Search Engine Saturation is climbing or falling.

Search Engine Rank

Search Engine Rankings offers instant, online reports of web site rankings in 8 top search engines and web directories, including Google, Yahoo! Search, MSN, AOL, AltaVista, AllTheWeb, Yahoo! Directory, and Open Directory (Dmoz)

Link Popularity

Link popularity is the total number of web sites that link to your site. That is because good link popularity can dramatically increase traffic to your web site. Well placed links are an excellent source of consistent and targeted traffic. And due to recent developments, they can even generate additional search engine traffic to your site. Knowing who links to your site and increasing the number of quality links is an important part of any web site promotion effort.